The world’s first cultivated steaks grown from the cells of Lucy, an Angus cow happily living in California, is the short version of what Aleph Farms is here to deliver. To get there, though, the brand brings together knowledge from seemingly opposing categories. (Think: traditional food preparations + cutting-edge tech.) When Aleph asked us to create not just their parent brand, Aleph Farms, but their first product brand, Aleph Cuts, we knew we’d have to whip up an innovative new recipe all our own — and one that could encapsulate both the strong and subtle flavors of both brands.
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Photography by <a href="https://juliastotz.com/">Julia Stotz</a>

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Aleph Farms

Bond creative agency was invited to work with British Airways to support the internal communications of the project to take colleagues on a change journey that ended within the uniform reveal. It was essential to the client that BA colleagues were involved in the design process of their new uniform, so Bond developed a mobile application to survey staff on any requirements they might have. After seeing engagement across 35,000 colleagues, the app formed into a communication platform to share feedback between us and the client. The final phase was to develop the reveal application &#8211; the main purpose of the app &#8211; to provide colleagues with a tool to discover and navigate their uniform, what looks they could wear and how.

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British Airways - New Uniform

Papa is a new kind of family and senior care provider connecting humans who can help, with humans who need some help. Papa started as a way to provide companionship for aging family members and has expanded to support all age groups, because everybody could use a hand, from time to time.
With humans at the heart of what Papa offers and why, we knew that we had to design an identity that landed with more of a human touch, than a business-y one. At the same time, Papa offers crucial services that shouldn’t be taken lightly.
That’s why we started with a solid, but friendly logotype, and supplemented it with joyful colors and hand-drawn imagery of human faces from all walks of life. To develop Papa’s tone of voice, we created a manifesto that gets to the heart of why the brand exists. From there, we wrote website copy and headlines that reach out to the world, while staying rooted in the ethos of the company.

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Papa

VERK is a contemporary and relaxed office environment next to the beating heart of Kalasatama. The post-modern office building was in need of some serious modernisation. BOND helped the building’s owner, real estate developer Antilooppi, breathe new life into the hidden gem.

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VERK

An entirely new brand for rental business of Asuntoyhtymä, a property developer and manager. Joo is founded on simplicity, clarity and positivity, all of which manifest in carefree rental living.

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Joo.

The technology powerhouse Siili was in need of a full re-imagination of their brand to reflect a sharper, more international attitude, while not letting go of their no-nonsense, hands-on and human driven approach. 
In addition to putting the new growth strategy in practice within the brand, it was as important to engage with the existing and potential new employees, and create a brand architecture strategy to concretise their portfolio strategy consisting of various new business and sub brands.

Siili brand identity design by BOND

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Siili

56 000 m2 and million visits per year. Over 300 tenants. From museums to galleries, from artists to musicians, from dance to martial arts – and beyond. That’s Cable Factory, the biggest cultural centre in Finland. Yet it was increasingly perceived to be for Helsinki’s cultural elite only, and difficult to approach and explore for an outsider.
This existential challenge was expected to be addressed and solved through a brand development project, ultimately leading up to an introduction of a new identity.

Kaapelitehdas brand identity design by BOND

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Cable Factory brand identity by BOND

Cable Factory

S Group hired BOND to redesign the package concept for their private label brand, Kotimaista, which had been lagging behind in shelf competition and brand recognition. It had received poor grades for quality and taste and both usage rate and customer awareness were considerably lower than its competitors.
After BOND simplified the package design, Kotimaista increased in popularity and its reputation grew from the 106th most valuable brand in 2019 to 28th in 2020. Brand awareness increased from 62% to 94% and the usage rate from 54% to 86%. Likewise, all brand perception metrics experienced a considerable boost, with Kotimaista ranking first in price, clarity of information and perception as a domestic brand, and second in taste and quality.

Kotimaista packaging design by BOND

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Kotimaista

Kalevala Jewelry, an iconic Finnish jewelry brand taking its name from Finland’s national epic, hired BOND to reimagine their brand as part of a major strategy seeking strong growth and increasing desirability among new consumers. BOND and Kalevala Jewelry worked in close collaboration with the delicate task of reviving and modernising their brand, while at the same time strengthening the bond to their past and backstory. In this process was also the merger of Lapponia, another legacy brand owned by Kalevala Jewelry, into the main brand and a name change to simply Kalevala.
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BOND was tasked to work on all aspects of this new brand from new logo and identity, store interiors, packaging and design of all touchpoints to verbal narrative, launch marketing and film.

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Kalevala

Version is a Californian-influenced restaurant located in the central Helsinki, in close vicinity to Autograph Collection Hotel U14. The brief was to design a complete restaurant concept and experience. The restaurant concept includes a casual Eatery, Drinkery serving top-notch cocktails and a lush Garden.
Version is our take on an eatery and bar as it should be. We believe dining should be most of all joy; good food, good times.

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Version

Love Island is an international hit show and a cultural phenomenon. ITV Studios hired BOND to design a new Love Island online store, ready for the launch of the hit show in the US and Netherlands.
They had specific requirements for the project; the store needed to be hosted on Shopify as a mobile-first experience that allows engaging product personalisation and feels like the Love Island brand. As we explored the available Shopify themes, we soon realised that none of them seemed to be as responsive and quick as we would have liked for a mobile experience. Mobile for us is a real-time experience &#8211; quick and responsive with no delays in loading content or applying personalisation to products.

Love Island Online Store Design by BOND

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Love Island

S Group, a Finnish network of companies operating in the retail and service sectors, came to us in the beginning of 2019 with a bold idea. They wanted to change the perception of their hypermarket chain Prisma, from a store selling basic and cheap end clothing to one with great style and contemporary fashion. The idea: a clothing line in collaboration with beloved national superstar Antti Tuisku.
This of course came with some major challenges. Although Antti is a pop culture icon loved by many, he’s also a very controversial artist. We needed to create a brand with an edge that would still appeal to all of Prisma’s customers, one of the broadest target audiences you can think of in Finland. With an investment of this scale, it was crucial that the line would be successful from the beginning. We needed to achieve all of this without being pinned down as just another merchandising campaign with a star.
Enter Antti Tapani — a pseudonym using Antti’s middle name, that he had used earlier for purposes other than his music career. This was the perfect opportunity to create a new, but strongly related and familiar brand that could stand fully on its own two feet. BOND’s first assignment was to define the purpose and narrative of Antti Tapani, a purpose strongly tied to the artist&#8217;s own past as someone relentlessly challenging the status quo, but also resonating with Prisma’s way of moving and democratizing the world of fashion.

Antti Tapani design by BOND

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Antti Tapani

Sponda is the leading real estate asset management company in Finland, and part of the Blackstone Group, the world&#8217;s largest private equity firm. After a decade since the last brand reform, it was time to update it to match their current strategy and values.
Joint brand strategy work, based on Sponda’s renewed business strategy, provided clear guidelines for the new identity work: the cornerstones were found to be high quality, excellent service level, sustainability and the goal of market leadership. The main aim for the reform was to raise the image of Sponda’s premium quality, and also to highlight tenants. These two KPI’s turned into brand purpose — Space to Shine — first-class facilities where the tenant’s business has all the prerequisites to flourish.

Sponda brand identity by BOND

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Sponda

A community of the brightest minds from around the world, brought together on the coast of the Red Sea. In cutting-edge labs, you’ll find scientists, students, startups and the world’s most innovative companies working together to find answers to the future’s most urgent challenges.
It is a deep tech ecosystem unlike anywhere else.
And now, as a key pillar of the Saudi 2030 Plan, is the moment for KAUST to be known far and wide, to tell its stories of innovation and technology to the Kingdom and to the world, and to make real the impact it has been tasked with achieving.
BOND’s role was to create a new design system for the KAUST Innovation team, to work across everything they do, 100% a part of KAUST while providing space for KAUST Innovation’s team to work and achieve as they need to do.

KAUST design system by BOND

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KAUST

British Airways Flight of the Future exhibition by BOND

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British Airways - Flight of the Future

The Type Directors Club is an international design competition that celebrates the World&#8217;s Best Typography. The international judging panel consists some of the most revered names in the world of graphic design and typography. Our London studio was honoured to be selected as the design agency tasked with creating a visual language for the 65th annual TDC competition campaign.

Visual language by BOND for the 65th annual TDC competition campaign

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The Type Directors Club

S Group is a Finnish network of companies operating in the retail and service sectors. It has more than 1,600 outlets, over 2.4 million co-op membership program members and almost 4 million bonus cards distributed in Finland. New co-op owner volumes were growing but they weren’t as committed to the loyalty program as before. S Group had not been successful in communicating the benefits a loyalty program member gets from using the group’s services.
We were set to add simplicity and coherence to S Group’s co-op membership program’s brand identity. As local and group-level brands needed a clear common factor, we ended up using the S logo throughout the identity with a new fresh design. We also introduced a new recognisable and ownable typographic style to the core of the identity.

S Group Vertical Credit Card by BOND

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S Group

North Star Film Alliance (NSFA) is a joint venture between Estonia, Latvia and Finland with the aim to develop and promote themselves as one filmmaking region, servicing global film and TV productions.
To succeed in a very competitive marketplace, this unique setup required not only an identity that stands out right from the launch, but also a thorough and inspiring guidelines document for applying the identity. Only this way the seven project partners’ activities and materials would support each other, building one coherent entity.

North Star Film Alliance brand identity by BONC

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North Star Film Alliance

Aalto University Junior, an entity of Aalto University, encourages children and the youth to dive into science, arts, technology, and economics by organizing free time events.
The brief was to design a brand identity, which would be recognizably part of the Aalto University, but would still stand out from within the main brand as a playful bright spot. It had to appeal to the youngest members of the family, yet also speak to the adults. The design won gold for Best Branding at the European Design Awards 2019.

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Aalto University Junior

The Helsinki Philharmonic Orchestra (HPO) is one of the world&#8217;s leading symphony orchestras. It plays a significant role in the capital city of Finland as its cultural business card. The activity of the orchestra is based on high quality, weekly performed concerts.
HPO is competing for the free time of the townspeople. All leisure time activities are accountable, like other cultural services, sports, shopping and time spent at home. They wanted to reposition the brand in order to strengthen the brand image and overall experience.

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Helsinki-Philharmonic-Orchestra-by-BOND

Flow Festival is one of Europe&#8217;s leading boutique music and arts festivals, taking place in Helsinki, Finland. In 2017 BOND created a new identity for the festival for the third time. As Flow is not only about good music, this time we wanted to highlight the importance of all senses.

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Flow Festival 2017

At the beginning of 2013 three of Finland&#8217;s most prestigious art academies, the Academy of Fine Arts, the Sibelius Academy and the Theatre Academy, merged into one university called The University of the Arts Helsinki.
BOND&#8217;s challenge was to create a unified brand identity and architecture that also leaves room for the individual academies to build their own profiles. The solution is an identity that works across the different arts and avoids the typical cliches and conventions.

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University of the Arts Helsinki

Confectionary maker Cloetta wanted to make their liquorice Allsorts stand out from the competition and highlight their new recipe. They were facing increasing competition from a growing number of mixed confectionary, in-store pick &amp; mix, as well as from more and more aggressive private label brands. Cloetta was also looking to strengthen its position in travel retail. The challenge for Allsorts was to find its way out of the mainstream bulk position.

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Cloetta

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Cloetta Allsorts

Eero Aarnio is the designer and innovator behind some of the most recognisable and beloved Finnish furniture pieces of the 20th century. Eero Aarnio is also one of the most copied designers in the world, and his most iconic design &#8220;the Ball Chair&#8221; is also his most copied work.
Eero Aarnio Originals is the manufacturer of and the brand behind Aarnio&#8217;s original designs. The brief was to create a logo for the new company, with the objective of the logo acting both as the symbol for the global brand and as a certificate of authenticity. Therefore, the logo had to be easily recognisable, but difficult to copy.

Eero Aarnio Originals logo by BOND

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Eero Aarnio Originals

Loupedeck is the creator of Loupedeck+ and the Creative Tool, custom-built editing consoles designed to improve the experiences of major software programs across photo, video and audio editing and design.
Loupedeck’s vision is to be the go-to solution for creators of all types by 2022. Sales numbers support this ambitious goal, as the turnover doubled from 2017 to 2019. This growth is to continue this year when the sales are forecast to triple, while still taking into account challenges imposed by the COVID-19 epidemic. Besides the superior technology, branding had a key role in this success. From brand identity to packaging and web development, BOND shared the desire to build a convincing brand. And so we did.

Loupedeck brand identity by BOND

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Loupedeck

BOND did a multi-year brand development project for the Design Museum Helsinki. The goal behind the rebranding project was to improve the visitor experience on all levels. The first step was to strengthen the museum&#8217;s identity and create a brand that stands the test of time.
The gradually designed project covered everything from exhibition design and museum premises to marketing and web design. We created an integrated holistic experience by combining spatial, physical and digital design together to extend the museum visit beyond the physical building.
In just two years the number of museum visitors as well as the ticket sales almost doubled.

design museum rebranding by BOND

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Design Museum Helsinki

Paulig, the leading coffee brand in the Nordics, wanted to create a flagship café in the heart of Helsinki. They needed to reposition the brand by appealing more to the younger consumers &#8211; A concept that would bring the brand closer to new customer groups in a credible way, actively be a part of Helsinki&#8217;s culture, and enable changing content.
What we did was not just a flagship cafe but a full customer experience based around coffee. The all-around space hosts a café, a coffee roastery and a barista institute.

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Paulig Kulma

Elovena has been making naturally healthy products from oats grown in Finnish fields since 1925. However, being an icon does not mean one could quit evolving. The need for renewal arose through certain study findings and strategic decisions such as making clear separation of the flavor variants, and adapting to international oat markets.

Elovena brand identity packaging by BOND

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Elovena

Dubai Design Week is the leading design event in the Middle East area. With the identity, we wanted to highlight Dubai&#8217;s position as an international and regional hub for design and ideas. We illustrated this by creating a logo with the letters DXB. The letters not only mean Dubai but also stand for design across borders.

dubai design week brand identity by BOND

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Dubai Design Week

In the world of healthcare, AI is either seen with fear or with indifference.
From our research we defined a clear category tension &#8211; as healthcare embraces AI, doctors worry that medicine will become cold, clinical and lose sight of the patient. Taking this further, we identified the real challenge that our brand needed to answer: We need to change the mindset amongst doctors and patients alike around what AI is here to do.
To overcome all of this, Alphaiota needed a clear positioning built on a simple human truth: that for healthcare professionals, technology is neither a threat to your job nor a barrier to patient connection.
Instead, it is a support that takes on all the work that doesn’t need a human touch, allowing healthcare professionals, to practice more human healthcare.

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Alphaiota

We frame out, sketch and prototype alternative directions for your brand. The magic happens when strategy and design, verbal and visual, digital and physical evolve side by side.