Flow Festival
Flow Festival is one of Europe’s leading boutique music and arts festivals, taking place in Helsinki, Finland. In 2017 BOND created a new identity for the festival for the third time. As Flow is not only about good music, this time we wanted to highlight the importance of all senses.
More Info
client:
Flow Festival
contributions:
Brand identity
Art direction
Advertising
awards:
Best of Finnish Advertising and Design, Silver Award, 2017
industry:
Events & Festivals
Besides featuring music and art, Flow Festival is also known for its great food selection. To emphasise the fact that Flow truly is a festival for all the senses, the identity features various body parts symbolising different senses.
The colour scheme is more stripped down compared to the previous years with black & white imagery. The red animated objects bring movement and whimsicality to the identity, keeping it true to the quirky Flow Festival spirit.
“Differentiating with design and branding is a key issue for Flow.”
''For the third consecutive year, BOND has successfully carried the responsibility for the Flow brand identity" says Suvi Kallio, the festival MD.
“Flow is one of Europe's most stylish festivals, from the hot Finns to the cool design touches around the Helsinki site”
“Mixing pop culture and experimental arts, the festival is a work of art itself”
