North Star Film Alliance
North Star Film Alliance (NSFA) is a joint venture between Estonia, Latvia and Finland with the aim to develop and promote themselves as one filmmaking region, servicing global film and TV productions.
To succeed in a very competitive marketplace, this unique setup required not only an identity that stands out right from the launch, but also a thorough and inspiring guidelines document for applying the identity. Only this way the seven project partners’ activities and materials would support each other, building one coherent entity.
More Info
client:
North Star Film Alliance
website:
contributions:
Brand strategy
Brand identity
Art direction
Graphic design
Copywriting
Motion graphics
Augmented reality
awards:
Best of Estonian Advertising and Design, 2 x Gold Award 2020
Best of Estonian Advertising and Design, Silver Award, 2020
industry:
Film
The green screen, familiar to everyone within the industry and beyond, and its neon green, became the plot twist that is surprising, yet understandable. Something, that doesn’t require Hercule Poirot to explain our thinking: North Star Film Alliance is the backdrop, the enabler, set for whatever vision.
North Star Film Alliance is not the lead character, but plays a supporting role, creating the backdrop for the primary action. Regardless of the nature of the production. And still shines brightly on its own too. For this idea we scripted the simplest possible visual form, capturing NSFA’s purpose and role as straight-forward way as possible.
Also starring: film-related typography, and clever messaging that speaks to the industry insiders. The latter helping to engage with people on a personal level, functioning as a killer conversation starter within an industry, where personal connections mean the world.
