Sponda
Sponda is the leading real estate asset management company in Finland, and part of the Blackstone Group, the world’s largest private equity firm. After a decade since the last brand reform, it was time to update it to match their current strategy and values.
Joint brand strategy work, based on Sponda’s renewed business strategy, provided clear guidelines for the new identity work: the cornerstones were found to be high quality, excellent service level, sustainability and the goal of market leadership. The main aim for the reform was to raise the image of Sponda’s premium quality, and also to highlight tenants. These two KPI’s turned into brand purpose — Space to Shine — first-class facilities where the tenant’s business has all the prerequisites to flourish.
More Info
client:
Sponda
website:
contributions:
Brand strategy
Brand identity
Visual identity
Logo design
Animation
Film
Graphic design
Brand narrative
industry:
Real estate
The icons were crafted to fit with the visual language of the brand; robust, solid and bold. They also had to be direct and clear in communicating the wide variety of services provided by Sponda
“Most importantly, the brand is built on genuine things and we can proudly stand behind it.”
This splendour, first-class quality was translated into a valuable, even a bit daring, distinctive look that clearly distinguishes Sponda from its competitors. A little bit of spunk to a conservative industry where brand identities are dominated by traditional corporate colors and rather unimaginative imagery to avoid risk in every way.
The logo was intended to describe the quality and durability of Sponda's work. The classic color scheme and typography are intended to express Sponda's high-level know-how and expertise. Petrol green effect color brings spunk to the black and white identity.
