Elovena
Elovena has been making naturally healthy products from oats grown in Finnish fields since 1925. However, being an icon does not mean one could quit evolving. The need for renewal arose through certain study findings and strategic decisions such as making clear separation of the flavor variants, and adapting to international oat markets.
More Info
client:
Raisio
contributions:
Brand identity
Packaging design
industry:
Retail
results:
• +11 positions in the “Most respected brands in Finland”-survey (from 26th to 15th)
The Elovena girl illustration was modernised while still respecting its century-long traditions. Now it is raised as a solid part of Elovena logo, leaving more room for delicious product photos. Placed side-by-side, packages form a continuing wave pattern as a bow to the heritage of original package design, the waving grain field. This unified pattern also makes it stand out elegantly in the shelf competition.
In the “Most respected brands in Finland”-survey (15th in 2020, compared to 26th in 2019).
