Alphaiota - How do you create a brand to change the mindset of your customers?

In the world of healthcare, AI is either seen with fear or with indifference.

From our research we defined a clear category tension – as healthcare embraces AI, doctors worry that medicine will become cold, clinical and lose sight of the patient. Taking this further, we identified the real challenge that our brand needed to answer: We need to change the mindset amongst doctors and patients alike around what AI is here to do.

To overcome all of this, Alphaiota needed a clear positioning built on a simple human truth: that for healthcare professionals, technology is neither a threat to your job nor a barrier to patient connection.

Instead, it is a support that takes on all the work that doesn’t need a human touch, allowing healthcare professionals, to practice more human healthcare.