An Oath to the Future
As a centrepiece of the project BOND created the platform VALA that means OATH in Finnish. By simply removing the first four letters in the brand name BOND gave Kalevala a way to clearly express their values in a way that ties directly to their name. This platform was inspired by the simple idea that not only jewelries are eternal pieces, but so are the bonds they create between people. So are the promises that come with them. This platform now forms the basis for marketing messages and Kalevala’s more value driven projects. A simple and flexible messaging system that will only grow stronger over time.