A tailored brand architecture system
We created a brand architecture to fit the needs of the whole as well as each individual element and activity within it. A system that can speak to many audiences - current and future faculty, government, corporates (global and local), global VC firms, students and those interested in entrepreneurship across KSA, startup founders across the world… and more. We started with the principle that every element should follow the KAUST Innovation identity unless it is earns the right to be different.