Friendly but sharp.
As with the mascot animal, the identity can change form depending on its surroundings. Friendly but sharp. That’s the visual attitude. The Spikes are a versatile and undeniably useful graphical element that can be used in endless ways. As the hero element or as a supporting role, they make the company communications extremely recognizable and inherently Siili. Its spikes became the foundation for a new, versatile and playful design language. We build an AI powered tool for anyone to add spikes to anything, resulting in endless but consistent content for the new brand. The Spikes can act as a pattern, animated or still. Or also as an illustrative element in photography. Even inspire charts and infographics.