'Finland's most interesting university'
The client wanted the University to be portrayed as "Finland's most interesting university". Therefore the new brand position was built around the purpose and social significance of the Art University itself. The power of the existence of art and the artist. The Art University is the originator of artists. It is the election of our art tradition, the counter-force of the talking heads and the driving social player. Art University sees art as a force for strengthening humanity.